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Mister Spex

by
Olivia Kelnreiter
|
Packmatic
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Mister Spex
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Mister Spex was looking for a packaging solution that would meet the requirements of both e-commerce and stationary retail. In order to comply with the new EU Packaging and Packaging Waste Regulation (PPWR), the size of the boxes had to be reduced, material consumption lowered, and a recycling label added. Since the first impression during unboxing is crucial to the customer experience in e-commerce, the quality, material and printing of the packaging are of great importance to Mister Spex. Mister Spex has two design lines – the standard line in mint green and the boutique line in black. This premium packaging represents the customer's first physical point of contact, especially with the popular Home Try-On packages.  

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New shipping boxes for e-commerce: Mister Spex improves delivery conditions and costs while maintaining highest quality

by
Olivia Kelnreiter
|
Packmatic

Mister Spex is the leading omnichannel optician in Europe with over 7.4 million customers and offers a wide selection of glasses, sunglasses and contact lenses. These can be found in 11 online stores throughout Europe, >65 stores in Germany and at over 300 partner opticians. With the successful “Home Try-On” trial packages and a strong e-commerce presence, Mister Spex is known for high-quality products in customized packaging solutions that combine functionality and customer focus.

Industry
E-Commerce / Opticians
Location
Germany and international
Business Model
B2C

Mister Spex was looking for a packaging solution that would meet the requirements of both e-commerce and stationary retail. In order to comply with the new EU Packaging and Packaging Waste Regulation (PPWR), the size of the boxes had to be reduced, material consumption lowered, and a recycling label added. Since the first impression during unboxing is crucial to the customer experience in e-commerce, the quality, material and printing of the packaging are of great importance to Mister Spex. Mister Spex has two design lines – the standard line in mint green and the boutique line in black. This premium packaging represents the customer's first physical point of contact, especially with the popular Home Try-On packages.  

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ca. 15%

cost reduction

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1.8m+ pieces

annual volume (5 different sizes)

Objectives:

Optimization of packaging and process costs

Highest quality for printing and processing

Flexible delivery terms

Results:

Approx. 15 % cost saving
‍

Implementation of design templates and sustainability guidelines

Delivery in <48h

In order to find the ideal supplier for the corrugated board packaging, Mister Spex's packaging specifications and requirements were digitized on the Packmatic platform for cost benchmarking. Five formats for the shipping boxes, suitable for different order sizes, were considered and digitized. As it is common in e-commerce packaging, the shipping boxes should be equipped with an automatic bottom (pre-glued, so that the bottom automatically sets up when opening the box - simplifying the packing process), tear strips and self-adhesive strips for return shipping. Mister Spex prioritized sustainable materials and precise processing. Further requirements were competitive prices, high call-off flexibility and high security of supply.

“Through our collaboration with Packmatic, we found the ideal supplier for our customized shipping boxes, which optimize our warehouse processes while also enhancing the customer experience. Flexibility and expertise were crucial in meeting our requirements.”

‍Karsten Fellbaum, Head of Supply Chain at Mister Spex

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Packmatic's digital platform could seamlessly incorporate all these requirements. On the platform, the AI-based algorithm matched the requirements with the machine fleets of over 400 packaging manufacturers in the Packmatic network. Suitable suppliers were identified, selected for a tender and successfully qualified in standardized processes within a very short time. In order to produce the desired designs efficiently and cost-effectively, only suppliers that can print “in-line” inside and outside were matched. In addition, functionality, durability, processing quality and user-friendliness for MisterSpex' fulfillment staff were tested (e.g. how quickly the carton can be folded to optimize process costs). The matt finish of the inner print and the look-and-feel of the boxes were optimized for the perfect result. Throguhout the process, changes to the print images were updated quickly and flexibly on the digital platform.

Ultimately, the winning supplier was the one identified through and highest ranked by the Packmatic algorithm. The producer convinced with pricing, quality, and high level of flexibility and reliability. Thanks to Packmatic, Mister Spex was able to switch from packaging retailers to direct procurement from the supplier, thereby reducing its purchasing costs by around 15%. With targeted warehousing, it is also possible to deliver within 48 hours and respond to volatile demand in e-commerce (e.g. Black Friday).

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The cooperation with Packmatic enabled Mister Spex to significantly improve its packaging solutions for the modern e-commerce world and achieve its goals in terms of cost efficiency and quality. The new shipping boxes, with automatic bottom and tear strip, facilitate processes in the warehouse, contribute to improving the customer experience and meet all regulatory requirements in terms of sustainability and labeling. Mister Spex was therefore able to increase efficiency in the shipping process, use sustainable materials for product packaging and implement the new EU PPWR requirements.  

Material:

Corrugated cardboard with E-flute

 

Use:

E-commerce box with automatic base

 

Version:

Two designs,
Tear-off strip and self-adhesive tape

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